Chavez Jack

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Communication and marketing play a strategic role for any company. And in the case of businesses run by women this is no different. In a context where entrepreneurs need to fight to occupy spaces, communication and marketing strategies are essential to increase the visibility and return of their companies. This makes it possible to win over customers and close more sales.

Furthermore, communication cell phone number list also helps more businesswomen develop the courage and ability to “show their faces” and publicize their work. Thus inspiring more women to do the same.



VIDEO: The importance of communication for business women
VOCALI recently addressed this issue in the webinar “Female Entrepreneurship: why does communication make all the difference? ” . In it, the agency's partners, Clarissa Antunes and Rachel Sardinha, spoke about their trajectories as entrepreneurs in the communication market and discussed the role of communication and marketing in the growth of companies led by women. The recording of the webinar is available on the Vocali YouTube channel.

Visibility of women in the media has increased, but is still far from ideal
Alone, communication does not solve all the obstacles faced by women seeking to undertake. However, achieving more visibility in strategic market sectors is an important step towards gender equality.

Think: how many women are interviewed on TV programs or the main source of articles when the topic is not about the female universe?

A recent study by the Global Media Monitoring Project , for example, showed that the proportion of female sources and characters in the media jumped from 1% to 25% in the last 5 years . For the report, 30,172 reports published in September 2020 in more than 100 countries were analyzed, including Brazil.

The same research shows that, despite growth in recent years, there is still a long way to go. If the trend recorded by the report is maintained, it will take another 67 years for female representation in the media to be balanced.

[Reklama]