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Cross selling and up selling are not the same thing and you need to. Have that clear in your head if you want to make the most of your customers’ buying potential. These are sales that are not planned, but that should not be left aside. After all, you want customers delighted with your brand, right? It goes through an assertive sales strategy, always with care at each stage, to be able to develop well both cross selling and up selling with those who already consume your company. But of course the seller cannot “push” anything to the customer. This needs to be natural. It needs to be the result of the value generated to the customer at all times. There are triggers that can be used, of course. But doing this in a forced way will be a "shot in the foot".

And let's face it it's not worth it right However let's not hurry. You want to know the concept of up selling and cross selling, don't you? We will talk about them in this article. It's more than that. We will talk about how to take these strategies off Saudi Arabia Phone Number paper and put these strategies into practice and how technology is a fundamental ally in this mission. Stay with us and discover excellent ways to increase your sales. Good reading! What is the difference between cross selling and up selling? We are going to show you the main differences between cross selling and up selling techniques. Cross selling and up selling: what are they and what are their differences? Let's break it down by topics to make it clearer what cross selling and up selling are. Check out: What is cross selling? This is a technique that encourages the customer to take one or more products and/or services that complement the original purchase.



The goal is to think of products or services that you have that can further improve. The customer's experience with the brand. It exists to be beneficial to both parties – both the consumer and the company. Want examples of how cross sell is applied? It is quite common in ecommerce when a product is selected. You've certainly seen messages like: “people also searched for”, or “you will also like”, and so on. This happens in physical stores too. If you've ever been to Subway, then you've heard the question: “double cheese for 1 real?”. And what is upselling? The up sell, in turn, is designed to make the customer open their wallet and spend more money. Something more expensive than the original product or service is offered, which, of course, has a higher quality. It can be used at times when there is a large stock of some merchandise, or some service that is not being implemented regularly.

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