Chavez Jack

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Bluetooth marketing is a very interesting channel for communicating with the audience, but the effectiveness of campaigns using this technology is often reduced due to the fact that cell phone owners do not activate this function. They cannot be blamed for this, because with Bluetooth turned on, the battery drains faster, and the need to activate this function is not so clear to the average subscriber.

However, it is a completely different Australia Email Database matter when a Bluetooth campaign can be well advertised and subscribers can be encouraged to participate in it at a specific location. Thus, the prospects for this direction of mobile marketing are seen in the field of special events, when people gathered at one site are guaranteed to receive one or another advertising or informational content.

For example, consider the Bluetooth campaign that was successfully implemented at the traditional OktoberFest festival, famous for its relaxing atmosphere and the opportunity to let loose.




The objective of this campaign was to further engage and delight festival participants and increase brand mentions by broadcasting various content to their mobile phones. The branded content had to be distributed worldwide even after the festival closed, as guests travelled to OktoberFest in Blumenau from different countries, including Brazil and other remote corners of the world. This task was especially important, as the festival is traditional and needs mentions all year round.

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